Attending Britt Janssens’ presentation on “Corporate Communications in a World of Magic & Play” was an eye opening experience. Cartamundi’s head of corporate communications, Britt gave us an interesting look at how communications may affect a company’s global visibility.
Cartamundi, founded in 1970 and based in Belgium, is a leader in playing cards and games. They collaborate with popular companies like Bicycle, UNO, and Pokémon to create millions of card decks and games annually. What stood out to me was how communications play such a central role in maintaining the company’s strong reputation across all its markets.
Effective Corporate Communications
According to Britt, communication at Cartamundi is about building real connections rather than simply passing out messages. Regardless of where they operate globally, the team strives to provide consistency by coordinating their messaging with the company’s principles, whether they are responding to emergencies or introducing new products. The “One Group, One Team” strategy truly impressed me as an excellent illustration of how communications can bring a multinational corporation together.
Collaboration and Adaptability
One of the most interesting parts of the presentation was learning about the collaboration required in corporate communications. Britt works closely with marketing, IT, HR, and sustainability teams to make sure that their communications are in line with the company’s primary goals. She emphasized that flexibility is key, as communication needs can change quickly, but staying true to the company’s core message is always a priority.
Reputation management
Britt’s advice on managing one’s reputation is something to keep in mind. She highlighted that having a thorough understanding of the business is necessary for effective communication. Building a reputation requires more than just spreading words, it also requires being strategic and open, especially when making difficult choices.
Key takeaways
The presentation made it clear how effective corporate communications can be in determining a company’s success and reputation. Talking isn’t enough, you also need to listen, adjust, and establish trust. No matter how large or international the business is, it is crucial to maintain authenticity and consistency.